Self Assessment:Over 10 years professional experience in brand management, including Public Relations, marketing, sport marketing and advertising area. Good at internal and external communications; quick learning ability, teamwork spirit and independent working capability, creative and excellent managing capability, Excellent written and oral English with CET-6 Certificate.
Career Objective:A position as Brand Director, Communications Director or Marketing Director, which will benefit from my over 10 years marketing and communications experience in both foreign and local corporations as well as agencies.
ArtM Communications Group
Industry:Advertising/Exhibition/Public Relation (PR) | Company Type: | Company Size:Company Profile:2009-3 - Now Vice PresidentLocation:Beijing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:Vice President
Career Level:Executive (President, CEO, SVP, EVP, VP)
Responsibilities and Achievements:
? Plan and implement communication strategies for clients to enhance brand computation and reinforce favorable attitude in the target market.
? Supervise TCL’s sport marketing communications, especially Asian Games communications, initiate long term communications strategies. Sport properties evaluation and related sponsorship strategies leveraging.
? Develop product communications strategies of Yili liquid Milk, manage planning and execution of Product Launch, CEO Exclusive, Trade Shows, Press Conference, consumer events, co-marketing event
? Develop Media strategies, set up and maintain media and KOL’s relationship.
blic Relations Consulting
Industry:Advertising/Exhibition/Public Relation (PR) | Company Type:Private Company | Company Size:100 - 499
Company Profile:the top PR firm in China, providing professional services with a variety of renowned retainers, such as Lenovo, Cisco, AMD, Canon, Sony, Tencent and etc.
2006-8 - 2009-2 Brand Communications Director & Olympic Director
Location:Beijing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:Marketing/Public Relations (PR)/Media
Career Level:management ( manager / director)
Responsibilities and Achievements:
? Fully responsible for Lenovo’s corporate branding & Olympic communications, initiate long term branding and communications strategies.
? Initiate Lenovo Olympic Strategies, including 10 Olympic plans, e.g. Technology Devices Plan, Olympic Torch Relay Plan, Global Champion plan and etc., and CSR strategies, etc. for President of Lenovo Great China & Russia;
? Sport marketing strategies development, sponsorship evaluation and related strategies leveraging; assist Thinkpad, Ideapad, and other product categories to develop brand communication strategies, and make full use of sport properties;
? Brand Concept generation, development and test. Leverage slogan & theme for every stage of Lenovo Olympic activities. To enhance brand computation and reinforce favorable attitude in the target market;
? Plan and implement a series of key communications activities, i.e. Lenovo Olympic Strategies Press Conference, The Beijing Olympic Torch design unveiled campaigns, Lenovo Olympic Torchbearer Selection Program, Beijing Olympic Torch Relay Communication Campaigns, Lenovo High-tech Olympics Forum, Beijing Paralympic Games Program， CSR strategy conference, Lenovo signing ceremony with NBA, strategic cooperation with Microsoft, and core technology announcement and key product launch, etc.
? Working closely together with all Lenovo’ relevant marketing dept. i.e. Branding Communication Dept. and Olympic Unit, Lenovo Research Institute, Innovative Designing Center, etc. To initiate branding concept, theme, core massages, and process the series test, improvement, confirmation and implementation.
? Overall responsible for Lenovo’s communications related paper writings, i.e. annual communications report, case study, Advertising messages, news releases, essays and profiles for Lenovo leaders.
? Develop Media strategies, lead the media and KOL’s relationship maintenance. Seek and plan speaking opportunities for Lenovo leaders, i.e. seminar, forum, awards and media interviews etc
CCTV Future Advertising Co.Industry:Advertising/Exhibition/Public Relation (PR) | Company Type: | Company Size:
Company Profile:No. 1 local advertising company in China, solely owned by CCTV, exclusively operating the advertising business of CCTV-5, CCTV-8, CCTV-12, CCTV.COM and etc., providing professional advertising and communication services for a wide range of noted clients, including Lenovo, Panasonic, Samsung, Nokia, Volkswagen, GM, China Mobile, China Telecom, Sinopec, Visa, Adidas, Nike, Li-Ning, Coca-Cola, McDonalds, Tsingtao Brewery, and etc.
2004-7 - 2006-8 Sports Channel Division Manager, and later Deputy Director,
Location:Beijing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:OthersCareer Level:management ( manager / director)
Responsibilities and Achievements:
? To initiate branding concept and develop communication strategies for CCTV-5, its programs, and sport events broadcasted on CCTV-5;
? To evaluate target sport events, and monitor TV commercial products development. To analyze and communicate exposure effect and communication worth for clients.
? To build up channel image, generate annual and project base communication theme and plans, result in favorable attitude of audience as well as target clients.
? To scan sports marketing and television communication environment. Analyze client needs and market behaviors, media trends, and competitor’s attributes.
? To identify audience segments and select target clients; develop appropriate marketing strategies.
? To direct training program for Sales Department.
? To develop communication and planning team to further the communications among different internal departments such as sales, media research, media implementation, to achieve an effective operation process and meet requirements of clients.
? Media management and communication vehicles decisions.
? Be responsible for planning and development of a wide range of communication materials, e.g. corporate magazine monthly published, media kits, press releases, company newsletters, communication video program of CCTV-5 and its programs, matches or games.
? To plan and implement various communication events, including Press Conference, Sales Seminars, Sales Training, Customers Annual Meeting, Sports Marketing Forum, TV Communication Forum, Audience Seminar , Sponsorship, School Events and etc..
Kao Corporation Shanghai,Industry:Consumer Products(FMCG) | Company Type:Foreign Company / Rep. Office | Company Size:
Company Profile:Solely owned by Kao Corporation, the largest FMCG company in Japan, providing China market with a variety of renowned brands such as Biore, Sifone, Attack and Laurier, etc., in Skin Care, Hair Care, House Cleaning, and Sanitary areas.
2000-7 - 2004-6 Marketng Division Manager, & Senior PR Group Manager
Location:Shanghai | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:OthersCareer Level:management ( manager / director)
Responsibilities and Achievements:
? To scan the marketing environment, analyze brand awareness, volume, distribution, pricing, consumer needs and behaviors, market trends, and competitor’s activities in each assigned region.cheap nike shoes
? To identify market segments and select target markets; Make marketing decisions and develop appropriate marketing strategies.
? Brand Concept generation, development and test. To enhance brand awareness and reinforce favorable attitude in the target market;
? To monitor the overall flows of new products development, include concept formulation and screening, customer surveying, packaging, production, and product launch.
? To build up corporate image and promote awareness in Mainland China, and foster favorable attitude of stakeholders in the target market.
? To monitor the overall flows of PR development. Make internal and external communication decisions and develop appropriate strategies, implement plans and approaches.
? In charge of origination of annual and project communication theme, concept generation, development and test.
? Responsible for media selection and media relationship maintenance in China..
? To establish and maintain close relationships with government, industry associations, and other external organizations and reinforce contact with wholesalers, retailers and other working partners,
? To collaborate with internal departments to build emergency management team and construct crisis management system.
? To Plan and implement marketing communication programs, including Advertisement, POP, Promotion Activities, Product Launch, Press Conference, President Exclusive, Trade Shows, Government Meeting, Sells Seminars, Sponsorship and Donation Activities, Training and Customer Events, and etc., within China region;
? To monitor advertising and PR agencies to ensure quality and originality of production, and delivery deadline up to standard and meet requirements of marketing process.
? To initiate and update a wide range of corporate communication materials, e.g. corporate papers, corporate brochures, sales pamphlets, news releases, media kits, news letters, intranet, corporate website and etc..
? To direct internal and external events reporting, collect stories from event owners, including employees, vendors, consumers and other stakeholders; Conduct interviews for important events.
? To develop good communications among different internal departments such as R&D, Marketing Division, Sales Division, plants, consumer service and etc., implement cross-function cooperation by providing PR-related support, to facilitate a smooth and effective market process and result in favorable responds of society and target audience.
FHL Ltd.Industry:Advertising/Exhibition/Public Relation (PR) | Company Type:Foreign Company / Rep. Office | Company Size:
Company Profile:the top communications agency in US, providing professional PR services, with a number of noted accounts worldwide, such as Budweiser, Wal Mart, Nortel, and Procter & Gambol and etc.nike trainers
1996-7 - 1999-9 SAE and later Account Manager
Location:Beijing | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:PR/Media Manager/Supervisor
Career Level:management ( manager / director)Responsibilities and Achievements:
? In charge of daily management of assigned accounts with the assistance of SAEs, AEs and ACs, and supporting new business development.
? Responsible for media relations, government relations, writing, supplier contacts, creating programs, preparing contact reports, implementing and evaluating programs, client meetings and assisting with research and development for new business proposals.
? As the primary interface between the company and client, to lead a particular team to implement and evaluate strategic plans and meet client expectations.
? To plan and implement Public Relations Events such as World Cup Trophy, Product Launch, CEO Exclusive, Trade Shows, Press Conference, Government Meeting, School events, Grand Opening, Donation Activity, and Fund Raising, etc..
Zhongshan Invention and Application Ltd.Industry: | Company Type: | Company Size:
Company Profile:1993-7 - 1996-6 Deputy Product Manager and later Assistant to GM
Location:Zhongshan, Guangdong | Job Type:Full-time | Department: | Report to: | Number of Subordinates:employees | :
Job Category:areer Level:
Responsibilities and Achievements:
? To build up corporate image and develop corporate culture. Responsible for brand management and P. R. management;
? International clients and key accounts relationship management; Product design, brand building, marketing planning and programming;nike running shoes
? Responsible for media management, plan events report by Guangdong Daily, CCTV, and other major media in China.
? To maintain and upgrade relationships with government, industry associations, and other external organizations.
? Initiated and developed corporate communication materials, e.g. corporate papers, corporate brochures, product pamphlets, news releases, and etc..
? Organized attending High Tech Conference in Hong Kong, China International Garment and Personal Adornment Fair, and International Famous Brand Product Fair, etc.
? Originated and developed entrepreneurs club in Zhuhai and Zhongshan City. Plan and implement related business forum and other activities, to promote collaborations among enterprises in Guandong and Hong Kong.
